Pluribus reduces its top-of-rack switch price by outsourcing hardware
Commodity pricing pressure is forcing changes in the top-of-rack switch market. Pluribus Networks, a networking startup that specializes in switches with an operating system that enables network virtualization, is the latest vendor to feel those effects. It will rely on a third-party integrator to manufacture its top-of-rack data center switches from now on. Merchant switch silicon from Broadcom and other chip makers have largely commoditized the top-of-rack switch market. Several startups have emerged with network operating systems designed to run on white box or bare-metal switches. Dell recently became the first OEM switch maker to open up its data center switches to third-party operating systems. Now, Pluribus has decided that selling and supporting software is more important than selling low-margin top-of-rack switches.